How Video Maximizes Your Rental Income

Professional vacation rental video can strengthen bookings, improve guest confidence, and help maximize your rental income.

At Tim’s Ocean Condos, these professional videos are being created internally for our vacation rental owners.

Filming, editing, and promotion are handled internally. Therefore, an outside marketing agency will not be required.

Key Points

• Short videos can help your vacation rental stand apart from competing properties.
• Guests can understand the layout before making a reservation.
• Better expectations can reduce confusion and disappointing reviews.
• Vrbo videos will remain unbranded and shorter than 60 seconds.
• Branded videos can be created for Instagram, Facebook, YouTube, and email.
• Dedicated Instagram promotion can be purchased for individual penthouses.
• Package costs can be deducted from future owner payouts.

How Video Maximizes Your Rental Income

Professional vacation rental video can strengthen bookings, improve guest confidence, and help maximize your rental income.

At Tim’s Ocean Condos, these professional videos are being created internally for our vacation rental owners.

Filming, editing, and promotion are handled internally. Therefore, an outside marketing agency will not be required.

Key Points

• Short videos can help your vacation rental stand apart from competing properties.
• Guests can understand the layout before making a reservation.
• Better expectations can reduce confusion and disappointing reviews.
• Vrbo videos will remain unbranded and shorter than 60 seconds.
• Branded videos can be created for Instagram, Facebook, YouTube, and email.
• Dedicated Instagram promotion can be purchased for individual penthouses.
• Package costs can be deducted from future owner payouts.

Why Vacation Rental Video Matters

Today’s guests are shopping differently. Properties are often reviewed quickly from a cellphone.

Beautiful photographs remain essential. However, photographs cannot always explain how rooms connect.

A photograph also cannot fully capture the movement of the Caribbean Sea outside your windows.

Video allows the property to be experienced more naturally. The layout, atmosphere, terraces, and views can be understood quickly.

Guests can imagine waking up beside the ocean. They can picture breakfast being enjoyed with their family.

Most importantly, greater confidence can be created before the reservation is made.

How Our Short Vrbo Videos Are Created

Vrbo does not allow long promotional videos or branded content.

Therefore, several short clips will be filmed throughout each penthouse.

Those clips will be combined into one complete Vrbo video lasting less than 60 seconds.

The final video can include living areas, bedrooms, dining spaces, terraces, private pools, and ocean views.

No Tim’s Ocean Condos branding will be placed within the Vrbo version.

However, the same filming session can produce branded videos for our other marketing channels.

This approach allows one production session to create several useful marketing assets.

More Booking Potential

Some vacation rental marketing estimates report booking increases approaching 30% when professional video is used.

Actual results will vary by property, pricing, season, availability, and advertising exposure.

However, video gives guests another reason to stop and remember your penthouse.

One additional booking could recover the entire video investment.

Afterward, the same footage can continue supporting your property’s marketing.

Fewer Guest Surprises

Photographs can make room sizes and property layouts difficult to understand.

A video tour shows how bedrooms, living spaces, terraces, and stairways connect.

Therefore, expectations can be established before arrival.

Guest confusion may be reduced. Additionally, avoidable complaints and disappointing reviews may be prevented.

One Filming Session Creates More Marketing

The value of professional filming extends beyond Vrbo.

Additional versions can be created for Instagram, Facebook, YouTube, email, and the Tim’s Ocean Condos website.

Each format serves a different purpose.

The Vrbo video explains the property quickly. Meanwhile, Instagram videos are designed to attract attention and inspire future travel.

Website and YouTube videos can provide a broader look at the vacation rental Cancun experience.

Video Creation and Marketing Are Different Services

A finished video does not create exposure by itself. It must also be published, presented, and promoted.

Content creation commonly costs between $50 and $300 for one finished post.

Full-service content, caption writing, strategy, and posting commonly costs between $150 and $500 per post.

Ongoing social media management can range from $300 to $1,500 monthly.

Onsite property photography and video sessions commonly range from $150 to $600 before travel and advanced editing.

Our packages combine production with selected marketing services. This allows owners to choose the exposure their penthouse receives.

Dedicated Instagram Promotion

Every managed property will continue receiving regular marketing from Tim’s Ocean Condos.

However, owners can now purchase additional promotion dedicated to one specific penthouse.

Your property can be featured through Instagram Reels, Stories, Facebook videos, YouTube Shorts, and email campaigns.

The filming is only part of the service. Strategic distribution helps the finished content reach potential guests.

Select Your Video and Marketing Package

Three packages have been designed around the platforms our guests use.

Vrbo Video Tour: $895

This package is designed for owners wanting a clear, professional Vrbo presentation.

Included:

• Complete penthouse filming
• Six to ten short room and amenity clips
• One finished Vrbo video lasting less than 60 seconds
• Horizontal video formatting
• Unbranded Vrbo-compatible presentation
• Living area, bedroom, terrace, and view coverage
• Smooth room transitions
• Natural color correction
• Professional editing
• One revision
• Owner marketing usage rights

This package is best for showing the property clearly within Vrbo’s video requirements.

Social Launch: $1,295

This package combines the Vrbo tour with branded social media content and dedicated promotion.

Included:

• Everything included with the Vrbo Video Tour
• Two branded vertical Instagram Reels
• Four supporting Instagram Stories
• Facebook video formatting
• YouTube Shorts formatting
• Licensed background music for social versions
• Property name and feature captions
• Two custom video cover images
• One dedicated Instagram launch
• One revision
• Owner marketing usage rights

This package is best for owners wanting Vrbo video and immediate social media exposure.

Penthouse Campaign: $2,150

This package creates a complete video library and three months of dedicated marketing.

Included:

• Everything included with the Vrbo Video Tour
• Four branded vertical Instagram Reels
• Eight supporting Instagram Stories
• One Facebook Property Video
• One YouTube Short
• One dedicated email campaign feature
• One website feature
• Two short advertising videos
• One email GIF
• Daytime and sunset filming, when scheduling permits
• Custom captions and hashtags
• Four custom video cover images
• Three months of scheduled penthouse promotion
• Monthly performance summaries
• Two revisions
• Owner marketing usage rights

Paid advertising costs are not included. Any advertising budget will be approved separately.

This package is best for owners wanting continued exposure across several marketing channels.

Continue Your Instagram Promotion

Additional promotion can be purchased after the original package has been completed.

Instagram Spotlight: $225

• One dedicated Instagram Reel
• Two supporting Instagram Stories
• Property booking link
• Custom caption and hashtags

Monthly Penthouse Promotion: $395

• Two dedicated Instagram Reels
• Four supporting Instagram Stories
• One availability promotion
• One monthly performance summary

Three-Month Visibility Plan: $995

• Six dedicated Instagram Reels
• Twelve supporting Instagram Stories
• Three availability promotions
• Priority scheduling
• Monthly performance summaries

Why Our Pricing Includes More Than Filming

Tim’s travel to Cancun costs approximately $900 before local transportation and other expenses.

Time is also required for planning, staging, filming, editing, formatting, caption writing, publishing, and reporting.

Package pricing is based on several penthouses being filmed during each production trip.

This keeps travel costs lower for each participating owner.

Outside providers may deliver finished files and leave the marketing to the owner.

Our larger packages include both finished content and distribution through Tim’s Ocean Condos.

Filming Schedule

Tim’s travel must be scheduled around several participating properties.

Filming dates will be confirmed after the required number of owners has been reached.

Each penthouse must be vacant, cleaned, staged, and ready during its scheduled filming time.

No Immediate Payment Is Required

The selected package can be deducted from future owner payouts.

Therefore, a separate upfront payment will not be required.

Larger packages can be divided between two future payouts upon request.

Frequently Asked Questions

Will my Vrbo video include Tim’s Ocean Condos branding?

No. The Vrbo version will remain unbranded and shorter than 60 seconds.

Branded versions will be created for approved social media, website, YouTube, and email uses.

Where will my social videos be published?

Videos may be published through Tim’s Ocean Condos Instagram, Facebook, YouTube, website, and email campaigns.

The exact platforms will depend upon the selected package.

Is paid Instagram advertising included?

No. Paid advertising costs are separate from production and scheduled organic promotion.

No advertising budget will be used without owner approval.

Can the package cost be deducted from owner payouts?

Yes. Package costs can be deducted from future owner payouts.

Larger packages may be divided between two payouts upon request.

Does the penthouse need to be vacant?

Yes. The property must be vacant, cleaned, staged, and ready during filming.

How long can the videos be used?

The footage can be used repeatedly while the property remains visually accurate.

Updates should be completed after major furniture, decorating, or structural changes.

Is drone footage included?

Drone footage is not automatically included.

Certified drone filming may be quoted when resort authorization, weather, and local regulations permit.

Put Your Penthouse in Motion

A strong vacation rental video does more than document rooms.

The ocean view is revealed. The terrace is brought to life. The property’s flow is clearly presented.

Most importantly, guests can understand why your penthouse should be selected.

Our upcoming film schedule is now being organized.

Let us know which package you prefer. Your property can then be scheduled for an upcoming production trip.

Ready to Reserve Your Filming Package?

Contact Megan to select your package and discuss scheduling with Tim.

 

Vacation rental video helps owners present their properties clearly, reach more travelers, and build confidence before booking.

At Tim’s Ocean Condos, filming, editing, branding, and distribution are being managed internally.

Additionally, package costs can be deducted from future owner payouts.