How Video Can Help Market Your Vacation Rental

Last Updated on September 21, 2026 by Megan

Vacation rental videos help guests imagine their stay before they book.

A video tour shows how a penthouse’s rooms connect, while shorter videos highlight its terraces, private pools, and Caribbean Sea views. At Tim’s Ocean Condos, our owners can choose video packages designed to present their properties across Vrbo, our website, YouTube, and social media.

Key Points

• Short videos can help your vacation rental stand apart from competing properties.
• Future guests understand the layout before making a reservation.
• Branded videos can be created for Instagram, Facebook, YouTube, and email.
• Dedicated Instagram promotion can be purchased for individual penthouses.
• Four video packages are available for different marketing needs.
• Package costs can be deducted from future owner payouts.

Why Video Matters for Vacation Rentals

Guests planning a group trip often have practical questions. Is there enough room to gather? How do the bedrooms connect? What can be seen from the terrace?

Photographs remain essential, but some answers are easier to show in motion. A video tour can guide guests from the living area to the terrace. It can show the scale of a private pool and the view beyond it.

That clearer picture may help guests feel more confident about their choice. It may also prevent surprises when they arrive.

Video does not guarantee more bookings or a higher nightly rate. Results will still depend on demand, pricing, availability, and the property itself. However, it gives potential guests another useful way to evaluate your penthouse.

Show the Setting Around the Penthouse

For a vacation rental Cancun guest, the setting matters as much as the rooms. Video can show how a penthouse sits beside the beach and how its terraces overlook the Caribbean Sea.

When available, aerial footage can place the property within its surroundings. Beach access, the coastline, and the views can be shown in context.

This footage should be chosen for what it helps guests understand. A beautiful aerial shot is useful, but a clear view of the actual penthouse experience is even more valuable.

One Property, Different Video Formats

A virtual tour gives guests time to see the layout. A short vertical video can introduce a striking feature, such as a rooftop pool or oceanfront terrace.

Different versions can be prepared for the Tim’s Ocean Condos website, YouTube, Instagram, and Facebook. Selected packages also include advertising clips or placement in owner marketing campaigns.

Each format has a purpose. Owners can choose a simple introduction or build a larger collection of videos.

Choose Your Video Package

Quick Look — $375

Made for social media

This will feature your penthouse's first floor in a vertical video lasting up to 20 seconds. A quick look at the terrace and its view is also included.

Included:

• Professional video editing.
• Licensed background music.
• Tim’s Ocean Condos copywrite, branding and your property name.
• Formated for Facebook, Instagram, and YouTube Shorts.
• One custom video cover image.

The package cost can be deducted from future owner payouts.

More Than One Quick Look

Several Quick Look videos can be created for the same penthouse, with a different area featured in each.

For example:

• The first floor, with a brief terrace and ocean-view introduction - example featured above.
• Upstairs bedrooms and their views.
• The terrace, outdoor seating, and dining space.
• A private pool or hot tub, where available.

Each video is kept to 20 seconds or less and formatted for Facebook, Instagram, and YouTube Shorts. One cover image is included with each video.

Together, these videos can be shared over time, giving different features of your vacation rental their own moment.

Virtual Tour — $575

Show the complete layout

One 60-second virtual tour will show the rooms and terrace. Smooth transitions, professional editing, licensed music, and property feature captions are included.

The finished tour will be formatted for YouTube and website use. One custom YouTube thumbnail is included.

Booking Builder — $825

Create a broader video collection

This package includes one 60-second virtual tour, two vertical social media videos, and one 15-second advertising clip.

Professional editing, licensed music, property feature captions, and three custom cover images are included. Videos will be formatted for the website, YouTube, Facebook, and Instagram. Priority email marketing placement is also included.

Signature Collection — $2,150

Build a complete video library

This package includes one three-to-five-minute cinematic tour, four vertical social media videos, and two short advertising clips.

Daytime and sunset footage, detailed feature coverage, professional editing, licensed music, and four custom cover images are included. Priority website and YouTube promotion and featured email campaign placement are also included.

One seasonal refresh within twelve months is included.

What Happens Before Filming?

Production trips will be planned around participating penthouses. Once a filming schedule is set, a date will be confirmed with each owner.

The penthouse will need to be vacant, cleaned, and ready to film. Furniture and outdoor spaces should appear as guests will find them.

Sunset and aerial footage will depend on scheduling, weather, access, and any required permissions. The planned shots can be discussed before filming.

How Will the Videos Be Used?

Videos included in a package may be shared through the channels listed for that package. These may include the Tim’s Ocean Condos website, YouTube, Instagram, Facebook, and email.

A video will remain useful as long as it accurately represents the penthouse. Substantial changes to furniture, décor, or amenities may call for updated footage.

If a video is wanted for a Vrbo listing, its format and current platform requirements should be checked separately before production.

How Will Owners Pay?

Package costs can be deducted from future owner payouts. The package and payout timing can be discussed with Megan before filming is scheduled.

Paid advertising costs are separate from video production. An advertising budget would be discussed and approved before it is used.

Frequently Asked Questions

Do I need a video if I already have professional photographs?

Photographs are still needed. Video adds a way to show movement, layout, and the relationship between spaces. The two formats can work together.

Will my penthouse be filmed from a drone?

Aerial footage may be possible when it fits the planned production. Weather, access, and required permissions will determine whether it can be filmed.

Can the same video be used everywhere?

Each platform may need a different length or format. The versions included with your package are listed above. Any additional platform version can be discussed before filming.

Does my penthouse need to be vacant?

Yes. A vacant, clean, and prepared property will give the filming session the best opportunity to show it accurately.

Can a video guarantee more reservations?

No. Video can help guests understand and remember a property, but booking results cannot be guaranteed.

Ready to Show Your Penthouse in Motion?

Your penthouse has details that deserve more than a single photograph. A video can help guests see how the spaces connect and picture their time together by the ocean.

Contact Megan to discuss the right package for your property and an upcoming filming date.